Digg Labs Ad on Digg through Microsoft

Following the Dracula movie ad on Digg yesterday, today I found an interesting thing:

Digg advertising itself

Note there is a picture on the right with a figure of Digg Arc.

So Digg is placing ads for its labs on its own site. It’s common for all web sites to promote their products. But the point was that the link on it didn’t point directly to Digg Labs. The url was redirected through a link with the domain “g.msn.com”.

I don’t know whether it’s an ad distributed by Microsoft (Digg has a deal with Microsoft). Is Microsoft just tracking the clicks for its partner?

If it’s an paid ad, it’s really funny :)

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